The extensive use of the internet has made buying and selling of products online easy. The accessibility of the internet via smartphone devices and laptops has made many small businesses to opt for e-commerce. E-commerce has several benefits.
E-commerce increases sales to up-to 250% times compared to the offline sales. Customers are attracted by the ease of access to these e-commerce products and services. The ability to purchase products from the comfort of your home is a major advantage.
Increases customer reach
E-commerce surpasses location barriers. It presents new opportunities to business expanding, hence your business thus bringing in more money. People can pay for goods and services from literally any corner of the world.
An offline business requires multiple staff with shifts to run 24 hours. E-commerce saves the business money as transactions and payments can continue being made automatically without supervision. Products sell even when you are asleep, and anyone can shop at their convenience.
Products that are sold online can be accessed via a search tool in comparison to walking around the market. Customers have an advantage as they can compare shops for the best prices. E-commerce breaks business barriers as it wires in new customers attracting lots of profit. Products and services are available to the entire world, and this takes your company to another level. E-commerce transactions are instant as they clear in seconds, to get cash in your bank accounts you can wait for maybe 3 days only.
Eases collection of recurring payments
Some businesses need recurrent payments. E-commerce has the provision of re-billing credit cards at a certain frequency as long as customers continue to use your services. This increases the predictability of your business income.
Saves time and money
Ready information that e-commerce provides saves time in answering same inquiries. Customers get relevant messages as communication is targeted.
Lower startup cost
An offline business has a higher startup cost. The business requires rent, utilities, merchandise, employees and marketing costs. A web store cuts on costs which could be channeled towards designing a web store and purchasing merchandise.
Better data collection
E-commerce has the upper hand as you can be able to track business data. The location of customers, how customers interact with your site, what they purchase and what they left in the cart are some of the vital information available to small business owners.
— OBS Solution (@obsMY) 9 de diciembre de 2017