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6 Key Guidelines for Beefing up Your E-commerce Websites SEO

It’s no doubt that SEO is vital to the success of any e-commerce website. It boosts the visibility of your website on search engines, which can attract qualified traffic to your e-commerce platform. Unlike regular traffic, qualified traffic is more likely to convert into sales. While most SEO firms can help you with SEO even with less content and a selected number of niche keywords, it requires a lot of time and resource investment to kick in. The SEO strategies highlighted below can help your e-commerce platform to grow fast:

It’s a good idea to set aside 30% of your budget for e-commerce platform’s SEO

According to a recent Google research, 85% of individuals search their favorite products and services on the internet. This means that if your e-commerce store does appear on top of search results, you’ll be losing those potential customers to your competitors. That’s why you need to set aside a portion of your budget to optimize your site. Pricing can vary depending on the SEO Company you hire. But typically, there are three kinds of SEO pricing; hourly, which, on average, costs between $75 to $150, a monthly retainer, which ranges from $1500 to $3000 and pay per performance, which hinges on your search engine rankings, which means you only pay if you rank.

It’s a good idea to set aside 30% of your budget for e-commerce platform’s SEO
Solicit the services of the best e-commerce website developer

Solicit the services of the best e-commerce website developer

When thinking of building up an e-commerce website, it’s a good idea to hire large SEO firms. They have established reputation and experience in building search engine friendly e-commerce websites. They also tend to offer all-in-one-services, which can save you a lot of time and money in the long run. Mostly, they do web development and SEO at the same time.

Choose the right e-commerce websites builder

Always go with open source e-commerce website builders to build out your e-commerce store. The good thing about open source web builders is that they are portable, low cost, come with a multitude of plug-ins and add-ons and have a vibrant community of developers and e-commerce owners who can help you on a moment’s notice.
You can also choose a custom design website. But, it’s quite expensive because you’ll need a web designer to build it from scratch. The upside to custom design website is that it offers the best customization and flexibility options, which can help you scale your e-commerce store quickly and set you apart from the competition.

Choose the right e-commerce websites builder
Take notice of your competition to succeed in the e-commerce website landscape

Take notice of your competition to succeed in the e-commerce website landscape

To succeed in the e-commerce game, you must take notice of your competitors and check out what they’re doing. You must be able to evaluate them, from the global to local competitors, as well as long-term and short-term competitors. Make a point to check out their winning SEO strategies and implement them on your site. This can help you grow your e-commerce platform quickly.

Utilize long tail SEO if you’re operating on a shoestring budget

If you’re operating on a thin budget, you can use long tail SEO to scale your business. Long tail SEO involves harnessing traffic from less competitive keywords or phrases. This involves a combination of a good content curation plan and keyword research if your products don’t fall into any specific niche and your competition is dominating generic search results.

Utilize long tail SEO if you’re operating on a shoestring budget
Write top-notch product descriptions for your e-commerce websites

Write top-notch product descriptions for your e-commerce websites

Content always reign supreme when it comes to online business, more so when you’re implementing long tail SEO strategy. But there is a catch: You have to be an excellent products descriptions writer to deliver top quality content. If you are not, you can hire a freelance writer. You just need to come up with unique, informative and helpful product descriptions and you’re good to go.

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